Booth traffic...you want it...but how do you get it? The objective should be to reach as many potential and current customers as possible in the time available. “Just increase booth traffic!” Sounds pretty simple right? Maybe not! Increasing traffic to just increase traffic may lead to an ineffective selling situation. At Witham & Dickey we can show proven ways to increase booth traffic with the prospects you need.

Target the right trade show audience:

• Determine which companies and individuals you most want to visit your booth.
• Select your current customers, reps, dealers, and/or qualified prospects.

To evaluate the potential of a trade show, determine the following:

• Overall budget (travel, booth costs, advertising, labor)
• Objective (new leads, new product launch, increased visibility)
• Booth display (do you need a new display? Samples? Literature?)
• Advertising and promotion (promotional products, direct mail, e-mail campaign, trade journals)
• Staff training required
• Target audience (attendee list, current customers, prospects)
• Lead-generation method (forms, business cards, bar code/badge machines)
• Follow-up method (who, what and how quickly)